Selfridges delves into the digital world to wow clients

Europe, including the UK has had a tough couple of years with the financial doom and gloom that has been bestowed upon them.

But there is glimpse of hope.. a glimpse of glitter we might even say.

Stylish department store Selfridges has unveiled their new womenswear department, which is expected to give any woman’s credit card an itch.

The Independent viewed the new department and was very flattering in their review. Described as being ‘airy, spacious and packed to the rafters with the most sought-after labels, the second floor has been transformed.’

Eight boutiques – Chanel, Dries Van Noten, Balenciaga and Lanvin among them – surround a central space representing some of the more avant-garde names, such as Maison Martin Margiela, Ann Demeulemeester and Junya Watanabe.

With shopping now being more appeasing to the eye, in the shape of digital installations (think Burberry), the Designer Galleries play host to an exhibition of digital works from some of the designers whose wares are stocked there. To celebrate the launch of the Womens Designer Galleries, Seflrdidges present a bespoke short film collection from some of their favourite designers. Visit the collection in The Old Selfridges Hotel, London (if you happen to be in the hood) until 25 March or watch them online now, these are Comme des Garçons, Rick Owens, Alexander McQueen and many more of these houses have created unique videos of their spring 2012 collections which will be screened in the area, to better reflect their clothes in motion, and to explain some of the references and inspirations behind them.

We only hope that department stores in Australia adopt the same idea soon..

Another service that the Brit department store have introduced is a more personalised service allowing customers to opt into text and email confirmations of when their favourite labels arrive, and with the addition of an on-site tailoring service to ensure garments fit perfectly, there and then.

“We know that our customers are sophisticated, global trend-makers,” says Selfridges’ Creative Director Alannah Weston. “And we look forward to presenting beautiful designer pieces, including some exclusive looks, in a serene and elegant environment.”

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