Q: How do you build a car from shoes and handbags? A: Watch Chris Sweeney's film for the new Fiat 500 by Gucci

Fiat 500 by Gucci on Nowness.com.

Director Chris Sweeney’s film for the new Fiat 500 by Gucci brings the fashion-forward car to life in a completely unexpected way. Is this the perfect way to marry a woman’s obsession with shoes and handbags and a man’s obsession for the technical…? We love it, in a kinda of Devo (yes that retro 80′s band), Working in a Coal Mine kinda way…

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