Filmmaker celebrates World's Most Recognizable Luxury Label
Christian Borstlap: Louis Vuitton I on Nowness.com.
The MO down reported on the collaboration of luxury brands and film makers using film as a medium to reach their consumers to excite and push the envelop, here is a film highlighting an exhibition worth looking at. If you are near the Musée des Arts Décoratifs in Paris…
The Filmmaker Celebrates the Founder of the World’s Most Recognizable Luxury Label
Louis Vuitton’s beginnings in 19th century Paris are vibrantly animated in Christian Borstlap’s new short. Commissioned by NOWNESS for the Louis Vuitton Marc Jacobs exhibition that opens at the Musée des Arts Décoratifs in Paris on Friday, the film explores the brand’s legacy of innovation through Borstlap’s charming hand-drawn aesthetic. “We were challenged to showcase the heritage of Louis Vuitton as a piece of moving image but we didn’t want a history lesson,” explains Faye Mcleod, Louis Vuitton’s visual creative director. Divided over two floors, the show analyzes the groundbreaking creativity of two men working a century apart, each of whom propelled fashion forward during eras of great change. While the second floor offers a Technicolor tour of Marc Jacobs’s vision since he joined the house in 1997, the first floor examines the story of the brand synonymous with travel and the iconic trunks during Louis Vuitton’s lifetime, as well as his surprising start as a packer of ready to wear. “It was a skill knowing how to pack these enormous dresses and all the different items in ladies’ wardrobes. Some women traveled with 25 trunks,” says Mcleod. The museum’s Curator-in-Chief Pamela Golbin spoke to NOWNESS about the genesis of this unique fashion moment.