Consumer Research

MO Luxury is a niche within a niche and operates firmly within the luxury and premium end of town. Through years of focused experience, we have an innate understanding of the nuances needed to better understand consumer behaviour in this high end and often rarefied environment. To assist us in this process, a program has been devised to collate information, which analyses client fulfilment at a certain point in time.

MO Luxury has created a luxury market first in Australasia with the development of a Client Fulfilment Ranking Report (CFRR). This report is based on the impression, reputation and ranking of each brand, measured through specific independent and consolidated categories. We believe these factors are integral to the overall customer experience and hence Fulfilment Ranking is identified. These categories are: Service, Selling Skills, Product Knowledge, Retail Staff Presentation, Store Ambience and Store Image.

The CFRR is specific currently to the luxury market and provides a benchmark for the industry across several aspects of service and experiential related areas. This report is realised by collecting and collating data from our Covert Client mystery shopping program, analysing and ranking the data. We also recommend the benchmarking report when committing to a Covert Client program, we suggest conducting the same program on your specific competitors thereby allowing us to create a CFRR tailored to your business and category specifics.

Please contact us on:  info@moluxury.com.au with your enquiry so we may respond effectively and efficiently.