Interviews can be extremely nerve-racking. Preparation is crucial to success.

Remember that an interview is a two-way process. It gives you a chance to 'sell yourself', but also the opportunity to learn more about the company, its culture and the role for which you have applied. Below is some general information that will allow you to gain the most from the interview experience...

Research, Research, Research!

The Company

When a candidate takes time to research a company thoroughly, it shows the interviewer that the candidate is proactive, takes initiative and has given considerable thought to the role. Hop on the net! This fabulous tool makes research quick, easy and comprehensive. Learn all you can about products, staff, financial details and any recent company news and events. In fashion and luxury goods, chances are you will be asked about the current collection and your opinion. This information is usually available online, and your response will give the interviewer an understanding of your fashion awareness.

The Role

Make sure you ask for a copy of the Job Description outlining the position for which you are being interviewed. Ask yourself: 'how do my skills and experience relate to this role and its requirements?' Think of specific and practical examples of how you have used these skills in the past. Do not be afraid to seek clarification if you are unclear on any part of the job description.

Rehearse

Rehearse your responses and questions before you arrive at the interview. Questions you may be asked include: 'Where do you believe this position will take you as far as your career goals are concerned?' 'How do you believe your skills and experience will add value to this role and our organisation?' Be confident, and most importantly, honest in your answers. Make sure you know your resume back to front and inside out.

Appearance and Grooming

Firt impressions count, so leave no room for error when preparing your dress and grooming for an interview. Research the company. Particularly in fashion, some prefer a conservative, stylish approach, whilst others might appreciate a fashion 'edge' or individual style as part of their company culture. If in doubt, immaculate corporate dress is always acceptable. For hair and accessories, neat and conservative is always best. Avoid loud jewellery, and ties. Make-up should be minimal- professional and appropriate for the occasion. You are going to an interview, not a nightclub. Make sure your nails are neat and well-groomed and avoid overpowering fragrances.

Common Interview Questions

Be sure to prepare some thoughtful responses. Remember, the interview is also your opportunity to learn more about the role. Prepare a few questions for the interviewer. Not only will you come across as organised and articulate; you will both enjoy the absence of awkward silence. Everybody wins.

Below are some commonly asked interview questions. Strive to avoid general and vague responses and include specific examples:

1. Tell me a little about yourself.

Self-explanatory, this one is frequently used as an ice-breaker. An interesting and prepared response will help you stand out from the crowd.

2. 'Tell me about a time when...' Or, 'Give me an example of...'

This is designed to give the interviewer a deeper understanding of your skills and performance. Know your resume inside-out and think of specific examples. The best predictor of future performance is past performance. Try to use examples relevant to the role you are being interviewed for, and demonstrate your potential to shine.

3. 'What are your strengths?'

This will appear in every interview. Choose a few main strengths and present them in a light that will be beneficial to your employer.

4. 'What is one area in which you could improve?' (Weakness)

Guaranteed to appear! Do not pretend to be perfect, this is both arrogant and untrue. Try to use an example that is a professional (not personal) weakness, but that can be improved. For example, 'I haven't been very confident in my public speaking ability, however I just enrolled in a course to improve.' Everybody has their weaknesses and this shows proactive commitment to improve.

5. 'Why are you leaving your current job?'

Choose a response that indicates you are ready for a new challenge, change of environment and more growth. Do not say anything negative about your past employer.

On the Day of the Interview

Make sure you know where you are going. Google maps is a great way to identify the building you are looking for, the best way to get there, and how long it will take. Leave early. It is much better to arrive early and spend some time preparing than arrive late and flustered. If by some freak event you are late, be sure to call the interviewer and let them know. Equally important is to know the names of the people you will be meeting with. Be confident, outgoing, and friendly. Mobile phones switched off!

During the Interview

• Be confident
• Relax, even if you are nervous. This is much easier when you are well-prepared
• Offer a firm handshake on arrival and departure
• Maintain eye contact throughout the interview
• On entering the interview room, wait to be offered a seat
• Try not to fidget, adjust clothing or wiggle in your chair
• Do not interrupt or talk over anyone
• Speak clearly and succinctly
• Do not swear or use slang
• Take notes
• If offered company information or a tour, accept
• At the end of the interview, ask what the next step is and when you would expect to hear an outcome

After the Interview

Go over what you did well, and areas you may need to improve. This will help you in second and /or any subsequent interviews. It is always a good idea to send a thank you email after the interview. Thank the interviewer for their time and reiterate your interest in the position. It's just a nice touch.